The North Texas Roofing Contractors Association (NTRCA) – a regional association for residential and commercial roofing contractors, distributors, manufacturers and associates who maintain the highest industry standards – recently received national recognition for its “Who’s On Your Roof?” consumer advocacy campaign when it won a Gold Circle Award honorable mention earlier this year, in the category of community service. The Gold Circle Awards are given annually by the NRCA (National Roofing Contractors Association).
NTRCA’s “Who’s On Your Roof?” consumer advocacy campaign helps educate North Texas consumers and provides them with information and resources to protect themselves from scams and roofing storm chasers.
“We are honored that NTRCA was recognized for its commitment to the North Texas community,” said Karen Vermaire Fox, executive director of NTRCA. “NTRCA is proud of its consumer awareness work. With no state licensing or registration required of roofers in Texas, anyone can call themselves a roofer, regardless of their experience – or lack thereof. The onus, unfortunately, is on the consumer to protect themselves from storm chasers and scam artists, and we feel it is critical for our organization to help arm North Texans with information to protect themselves.”
The NTRCA Who’s On Your Roof? consumer awareness campaign is ongoing and has included: the development of a one-page list of questions that NTRCA recommends consumers ask of any roofing contractor they are considering (available in both English and Spanish on the NTRCA website); a consumer advocacy postcard (in both English and Spanish) with information and an abbreviated list of the NTRCA-recommended questions; media outreach and interviews; communication with municipalities in areas that were hit the hardest by damaging storms; consumer awareness advertisements in local newspapers; sharing consumer awareness information via social media channels; an advice page on the NTRCA website (in both English and Spanish) and two consumer awareness videos – one for homeowners and one for commercial property owners.
NTRCA was honored during NRCA’s annual awards presentation at NRCA’s 126th Annual Convention and International Roofing Expo, held February 6, 2013 in San Antonio. Click here to see a full list of winners.