Over the past five+ years, NTRCA has seen remarkable growth as a result of the work Thrive PR has done … Thrive PR has taken NTRCA to a new level.”
Karen Vermaire Fox
Executive Director, NTRCA
In a world where every company within an industry seems to make the same claims and use the same jargon, how do you set yourself apart?
Differentiators
What makes you unique? Why do people buy from you, rather than your competitors? What can you say that they can’t? Why does that matter to your target market? Dig deeper to find what truly sets you apart and is meaningful to your customers.
Professional Branding
Make sure your company’s image is 1) professional and that it 2) reflects who you are, 3) reflects what you do and 4) speaks to and appeals to your target market.
Consistency
Ensure that all your marketing materials (online and print) are consistent in terms of look, feel and key messages. It’s difficult enough to stand out – don’t compete with yourself by being inconsistent in your own branding and marketing.
Jargon
Talk about what differentiates you, but go beyond jargon. Saying you’re committed to quality and provide exceptional service is something everyone can (and does) say. Give details and examples. Prove your claims.
Promises
Your brand is your promise. Follow through and deliver on your brand in everything you do, from marketing to operations to customer service.