Case Study: Partners for Sacred Places – Texas (Project Client)
Thrive PR was retained in 2013 to help Partners for Sacred Places (PSP) get the word out about a charitable eye clinic opening in their client’s building (First Christian Church) — a beautiful, historical building in downtown Fort Worth that had underutilized space.
The main challenge was that Partners for Sacred Places was one player among many making the eye clinic happen — including the City of Fort Worth, First Christian Church, University of Houston College of Optometry, University of the Incarnate Word School of Optometry, Alcon and more. How could we get the word out about Partners for Sacred Place’s role, not get lost among all the players and honor all the others?
We quickly helped PSP develop a compelling message, strategy and communications/PR plan … and implemented the communications/PR pieces of the plan.
We positioned Partners for Sacred Places and its New Dollars/New Partners program, which First Christian Church participated in, as the catalyst for the charitable eye clinic, which would serve an estimated 7000 patients, utilizing the entire 2nd floor. We invited key people to a luncheon, presentation and sneak peek tour at the church.
Thrive PR wrote, designed and sent an email informing and inviting a targeted list to the event.
Thrive PR wrote and designed a marketing postcard/invitation for the event.
Thrive PR also managed media relations for the project, telling our client’s story related to the eye clinic and invited media to the lunch/sneak peek tour. Our work resulted in a feature story in the Fort Worth Star-Telegram and a brief in the Fort Worth Press. The content we wrote for the press release and media pitches was also used by PSP for their website and quarterly magazine, to tell the story nationally.
Thrive PR partnered with PSP to write and implement weekly posts on Facebook related to PSP and the upcoming eye clinic, including info about the clinic, PSP’s program, photos from the pre-opening lunch and tour, links to media coverage, etc.
We were successful in spreading the word about PSP’s programs, their impact and honoring all the partners involved in the unique charitable eye clinic (still open today in Fort Worth). PSP had a huge turnout for their luncheon event, gained a feature story in the Fort Worth Star-Telegram and reached an expanded audience with their message.
As part of our project together, Thrive PR took the time to learn about our organization and truly understand our mission and programs. Kelly and her team then helped us identify and grow our target audience, tell our story and reach our audience in a way that was consistent as well as engaging. We couldn’t be more pleased with the results!”
Suzanne Yowell, Director of Partners for Sacred Places-Texas, a 501(c)(3) nonprofit, headquartered in Philadelphia, PA