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Case Study: Event Promotion

Case Study: Partners for Sacred Places – Texas (Project Client)

Thrive PR was retained in 2013 to help Partners for Sacred Places (PSP) get the word out about a charitable eye clinic opening in their client’s building (First Christian Church) —  a beautiful, historical building in downtown Fort Worth that had underutilized space.

Challenge

The main challenge was that Partners for Sacred Places was one player among many making the eye clinic happen — including the City of Fort Worth, First Christian Church, University of Houston College of Optometry, University of the Incarnate Word School of Optometry, Alcon and more. How could we get the word out about Partners for Sacred Place’s role, not get lost among all the players and honor all the others?

Strategy/Messaging

We quickly helped PSP develop a compelling message, strategy and communications/PR plan … and implemented the communications/PR pieces of the plan.

We positioned Partners for Sacred Places and its New Dollars/New Partners program, which First Christian Church participated in, as the catalyst for the charitable eye clinic, which would serve an estimated 7000 patients, utilizing the entire 2nd floor.  We invited key people to a luncheon, presentation and sneak peek tour at the church.

Email Marketing

Thrive PR wrote, designed and sent an email informing and inviting a targeted list to the event.

http://hosted.verticalresponse.com/748851/98db19f249/1324021019/381dbdff63/

Marketing Postcard/Invitation

Thrive PR wrote and designed a marketing postcard/invitation for the event.

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Media Relations

Thrive PR also managed media relations for the project, telling our client’s story related to the eye clinic and invited media to the lunch/sneak peek tour. Our work resulted in a feature story in the Fort Worth Star-Telegram and a brief in the Fort Worth Press. The content we wrote for the press release and media pitches was also used by PSP for their website and quarterly magazine, to tell the story nationally.

 Social Media

Thrive PR partnered with PSP to write and implement weekly posts on Facebook related to PSP and the upcoming eye clinic, including info about the clinic, PSP’s program, photos from the pre-opening lunch and tour, links to media coverage, etc.

Results

We were successful in spreading the word about PSP’s programs, their impact and honoring all the partners involved in the unique charitable eye clinic (still open today in Fort Worth). PSP had a huge turnout for their luncheon event, gained a feature story in the Fort Worth Star-Telegram and reached an expanded audience with their message.

 Client Feedback

As part of our project together, Thrive PR took the time to learn about our organization and truly understand our mission and programs. Kelly and her team then helped us identify and grow our target audience, tell our story and reach our audience in a way that was consistent as well as engaging. We couldn’t be more pleased with the results!”

Suzanne Yowell, Director of Partners for Sacred Places-Texas, a 501(c)(3) nonprofit, headquartered in Philadelphia, PA

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Client Spotlight: Award-Winning Texas Poet Laureate Karla K. Morton

hometown texas - front book cover - low resCongratulations to award-winning author and Texas Poet Laureate, Karla K. Morton, on the release of her latest book – Hometown, Texas.

Published by TCU Press, this book is the culmination of an 18-month, 80,000-mile journey throughout Texas, where Karla spoke at secondary schools, conferences, universities, public libraries, bookstores and cancer support groups (for a total of 70+ speaking engagements). Hometown, Texas includes poetry, photography and artwork by Karla and selected students from 24 Texas towns.

Hometown, Texas is available at Amazon.com, BarnesandNoble.com and TCU Press.

The book (Karla’s 9th) has received great media coverage so far, including:
Good Morning Texas, the front page of the Denton Record-Chronicle, the Austin American- Statesman and more.

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Client Spotlight: North Texas Roofing Contractors Association Receives National Recognition

! RGB hi-res 2011-2-4-from-vector5__72dpiThe North Texas Roofing Contractors Association (NTRCA) – a regional association for residential and commercial roofing contractors, distributors, manufacturers and associates who maintain the highest industry standards – recently received national recognition for its “Who’s On Your Roof?” consumer advocacy campaign when it won a Gold Circle Award honorable mention earlier this year, in the category of community service. The Gold Circle Awards are given annually by the NRCA (National Roofing Contractors Association).

NTRCA’s “Who’s On Your Roof?” consumer advocacy campaign helps educate North Texas consumers and provides them with information and resources to protect themselves from scams and roofing storm chasers.

“We are honored that NTRCA was recognized for its commitment to the North Texas community,” said Karen Vermaire Fox, executive director of NTRCA. “NTRCA is proud of its consumer awareness work. With no state licensing or registration required of roofers in Texas, anyone can call themselves a roofer, regardless of their experience – or lack thereof. The onus, unfortunately, is on the consumer to protect themselves from storm chasers and scam artists, and we feel it is critical for our organization to help arm North Texans with information to protect themselves.”

The NTRCA Gold Circle Award to NTRCA - low res - croppedWho’s On Your Roof? consumer awareness campaign is ongoing and has included: the development of a one-page list of questions that NTRCA recommends consumers ask of any roofing contractor they are considering (available in both English and Spanish on the NTRCA website); a consumer advocacy postcard (in both English and Spanish) with information and an abbreviated list of the NTRCA-recommended questions; media outreach and interviews; communication with municipalities in areas that were hit the hardest by damaging storms;  consumer awareness advertisements in local newspapers; sharing consumer awareness information via social media channels; an advice page on the NTRCA website (in both English and Spanish) and two consumer awareness videos – one for homeowners and one for commercial property owners.

NTRCA was honored during NRCA’s annual awards presentation at NRCA’s 126th Annual Convention and International Roofing Expo, held February 6, 2013 in San Antonio. Click here to see a full list of winners.